Sharing ideas, opinions and thoughts in writing is the main reason why people blog these days. For me it is just the same. I love it when I can ‘get rid of’ almost everything I see, observe, notice and perceive. It is great for me to share my own views on all kinds of topics with other people. By blogging about different subjects, I hope that I can make people aware of things, especially related to the way we live today. The main purpose of blogging for me is to share with people my thoughts, observations and perceptions of how I see the world and how it is rapidly changing. To start a blog might be difficult because you have to ponder about the subject(s) you want to write about. Also, you have to be able to clearly outline the reasons and objectives why you want to blog and the message you want to bring across to your audience. Because starting a blog without any exact or precise reason or purpose will be most probably be vague and unattractive to your audience.
So, if you are thinking about writing your own blog, then here are a few tips:
- Be realistic
Why do you want to write a blog? To share personal opinions and thoughts about daily life with others; or perhaps something to do with brands, fashion,politics, sports, music, celebrities??
Do you like reading and writing? (Without reading, blogging will be difficult; news, research etc.)
2. Only start a blog if you are going to be committed to it
A blog is like a relationship. Give it some love and it will flourish. Ignore it and it will die a death. There’s no point in being half-hearted in your blogging efforts – if you don’t care about it, why should anyone else?
3. Do a bit of research – in fact do lots
Think about content, style, tone of voice, audience, etc. Look at the people who already do what you’re planning to do. Ask yourself the following questions:
•How will I stand out from the crowd?
•What can I say that hasn’t already been said?
•What’s my Unique Selling Point?
•Why do I want to do this?
Your USP is what will set your blog apart from the millions of other blogs that are already ticking over rather nicely. After all, what is the point in being a clone of everyone else?
5. Look at the blogs you read – what do you like about them?
Is it the way they write? Is it the photos? It is the amount of text they put with their photos? Is it how often they update them? Is it the variety of stuff they write about?
6. Write about things that GENUINELY interest you – this way it’s easier to be enthusiastic
For ideas think about:
•What new brands would you love to try and what makes them special?
•What events are you going to?
•What musicians do you love listening to?
•What creative people, artists or things inspire you?
7. Make sure you link your social media profiles
Make sure that your Instagram account is linked to Tumblr (in the sharing settings) and that your Tumblr is linked to your Twitter and – if you want to do so – add your blog’s Facebook page. It will help you build a following by directing traffic (readers) to your blog. Make sure you add Google Analytics to your blog too. It’s a great way of seeing what posts are popular and where your visitors are from.
8. Make sure that you proofread your posts
Good grammar, spelling and punctuation will help your blog to stand out from other (often poorly written) ones and will make people take you more seriously. If in doubt, look for wiggly red lines under words and see what you’ve misspelt. Ask a friend or a relative to cast their eye over your blog post and see if they can help spot any glaring mistakes. There is also a great plug-in for Chrome called Ginger, which is a grammar and spell checker.
9. Be professional
Don’t ‘bad mouth’ other brands, bloggers or people. You don’t want something you’ve said to come back and bite you on the a*se one day. Be open-minded and willing to collaborate with other creatives. You’ll meet some fantastic and awe-inspiring people.
10. Network Network Network
Make friends with other bloggers, go to events, set yourself up a LinkedIn account, a social media version of your CV. A place where you can list all of your skills and build connections with people in the industry(ies) you wish to work.